What is The Civic 50?
- The Civic 50, an initiative of Points of Light, honors the 50 most community-minded companies in the nation each year as determined by an annual survey.
- Benchmarking and sharing the best practices of community engagement offers companies that participate in The Civic 50 a roadmap for using their time, skills, and other resources to improve the quality of life in the communities where they do business. The Civic 50 will help translate good intentions into sound business practices for years to come.
- Civic 50 winners are selected based on four dimensions of their U.S. community engagement program:
- Investment: How extensively and strategically the company applies its resources to community engagement in the U.S., including employee time and skills, cash, in-kind giving and leadership.
- Integration: How a company’s U.S. community engagement program supports business interests and integrates into business functions, or how it “does well by doing good.”
- Institutionalization: How the company supports community engagement in the U.S. through its institutional policies, systems, and incentives.
- Impact: How the company measures the social and business impact of its U.S. community engagement program.
Methodology and Process
- The latest survey instrument consists of quantitative and multiple-choice questions that inform the Civic 50 scoring process, and summary narrative questions to capture case study material for highlighting best practices. To calculate a corporation’s score, points are accrued in the following dimensions: Investment (1,000 points), Integration (1,000 points), Institutionalization (1,000 points) and Impact (1,000 points).
- All companies with revenue of $1billion and over are invited to participate in the survey.
Companies are recognized as Civic 50 honorees in alphabetical order. The top company in each of the ten Civic 50 sectors will be recognized as sector leaders. Only the rankings of the top 50 companies will be shared publicly with attribution. Names and rankings of companies that participate, but do not have rankings qualifying for The Civic 50, will be kept confidential. All other information submitted on the Civic 50 application may be aggregated and shared for benchmarking and continuous improvement purposes, but will be anonymous (not attributed to any specific company).
What’s New for 2016?
- The 2016 Civic 50 survey continues to include public and private companies with revenue of $1 billion and over.
- The core of this year’s survey is unchanged from 2014. It is entirely quantitative and multiple-choice, built on three years of feedback and review of an Academic Panel.
The following academic leaders reviewed the survey during its development in 2014:
- Professor Bea Boccalandro, Center for Public and Nonprofit Leadership, Georgetown University
- Dr. Edward Freeman, Darden School of Business, University of Virginia
- Dr. Ira Harkavy, The Wharton School, University of Pennsylvania
- Dr. Pamela Harper, Marist College School of Business
- Professor Peter Levine, Jonathan Tisch College of Citizenship and Public Service, Tufts University
- Dr. Kelvyn Moore, Bentley University
- Dr. Nicholas Pearce, Kellogg School of Management, Northwestern University
- Dr. John Peloza, Gatton College of Business and Economics, University of Kentucky
- Dean Alan Solomont, Jonathan Tisch College of Citizenship and Public Service, Tufts University
The Civic 50 was founded in partnership with the National Conference on Citizenship in 2012 and developed with a high-profile working group of lead researchers and industry thought leaders. Additionally, dozens of corporate advisors provided strategic guidance on the program’s objectives, including defining indicators, developing methodology, and identifying partners and participants. The first two years of The Civic 50 evaluated and honored only S&P 500 companies. This was expanded in 2014 to invite all companies with revenue of $1 billion and over.